Mailchimp Vs Klaviyo: Which Is Best?

Mailchimp Vs Klaviyo: Which Is Best?
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The Covid-19 pandemic has propelled the digital revolution by a landslide and we’ve since seen more businesses going online to sell their products and services than ever before. Consequently, companies that aim to increase sales with automated and branded emails have not only become favoured but have become the norm. 

In the big leagues, Mailchimp and Klaviyo are definitely the biggest platforms on which you can set up your email marketing flows and email campaigns. 

Yet, there is a huge debate between Mailchimp vs Klaviyo on which email marketing platform is best for companies around the world. Carry on reading to obtain a better insight into what platform you should use going forwards!

What Is Mailchimp?

Mailchimp, founded in 2001, is an all-in-one CRM and marketing automation platform which has been providing convenient email marketing services for businesses around the world for decades now. Being one of the original online marketing tools, they have developed their game as time has gone on to compete with the best to this day. 

Their mission is to empower customers into growing an online presence so that they begin to be recognised by their target audience. Mailchimp primarily focuses on bringing tools to their customers that can be used to convert customers and clients via email marketing. 

At first, they only provided this email marketing platform to small businesses, but as time has passed - they’ve developed the capacity to aid any size business to utilise email marketing tools to their advantage. 

With their powerful tools, they hope to help businesses influence today’s society with their messages when selling a product or service. When a business's mission is seen, these products or services, whether profitable or not, can change our future for the better… and that is what Mailchimp is to the mainstream digital marketers of today.

What Is Klaviyo?

Klaviyo, on the other hand, is a more recently developed email marketing software that allows companies of all niches to grasp their business's marketing strategy, create email & SMS flows that meticulously tailor the brand messaging to the precise list/group of subscribers and create retention through creating a unique customer journey.

With email marketing and SMS marketing tools integrated into their system, the organisation of every flow or campaign can be monitored with ease - giving enterprises additional time to focus on the speed and value furnished by their brand. 

Connecting with your target audience through email and SMS marketing will not only allow you to create a more profitable company in first-hand sales but retaining these customers by personalising every message sent out is what Klaviyo places emphasis on, in order to build long-term, sustainable customer relationships.

Only founded in 2012, this email marketing and SMS marketing platform has become one of (if not the most) favoured CRM tools in the eCommerce and digital marketing field. Granular detail is a major focus of Klaviyo’s features and this is why we believe they’re performing so well - not just for themselves but for millions of businesses who use the platform worldwide.

Mailchimp vs Klaviyo: Exploring the Details

Although the majority feel as though these two email marketing platforms perform the same tasks, they have many different functions. Within this next section, we will be listing out the key details that make each stand out from one another for potential Klaviyo or Mailchimp users. 

Keep reading to learn more as you decide what you can use in order to create excellent email marketing segments for your customers and clients as they move through their journey with your company. Here are the key differences in detail:


Klaviyo compared to Mailchimp is exceedingly further advanced in the variety and usefulness of tools provided. Whether you need customised, segmented, automated emails or even track your performance - Klaviyo offers features that hone in on making the experience as detailed as possible for both you and your customers to optimise results.

Whereas, Mailchimp, unfortunately, has a decent number of tools but the customisation element of their business model is nothing compared to what Klaviyo presents. For example, pre-built or custom email templates for flows and campaigns are given in abundance with Klaviyo, but the same can’t be said for Mailchimp.

Just Email Marketing?

When you think of both of these CRM and email marketing platform leaders, you automatically associate them with just email marketing, right? This is not the case with Klaviyo as they’ve augmented an SMS section into their features.

Now, customers have detailed email and SMS marketing features - meaning they can take advantage of two income streams via opposing forms of digital marketing. Mailchimp has not added this feature and has shown no signs of adding it to its arsenal.


In this case, we believe that both have a good amount of detail when it comes to informing their audience on how to use the platform. However, Mailchimp feels as though it is targeted at an audience that just wants a user-friendly, mindless email marketing strategy. 

On the other hand, Klaviyo provides a distinct platform for new-to e-commerce businesses to improve their marketing game with heaps of guidance along the way for the new email marketer. 

This way, you’ll get used to all the components given to you whilst learning valuable marketing tactics along the way to reap the finest rewards from both email and SMS marketing. There may be more to optimise and analyse with Klaviyo, but if you want the finest rewards as a business with simplified email support, these are the steps you need to take.

Digital Marketing Channels

Although Klaviyo has two separate income streams through email and SMS marketing, Mailchimp has digital marketing channels that impress a wider audience. 

For example, you can create ads, social media posts, landing pages, etc on Mailchimp. Whereas, Klaviyo primarily focuses on mastering SMS marketing and email marketing through heavily researched and effective marketing methods.

What Digital Marketing Tool is Best to Use?

When it comes to Mailchimp vs Klaviyo and which is best, we would have to say that it is circumstantial. Both Mailchimp and Klaviyo offer extremely useful tools if utilised in the correct way.

If you’re a small business that needs an affordable premium plan… or even a free plan for plenty of marketing functions, Mailchimp integrates this extremely well. 

However, if you’re a medium/large-sized business looking to grow its online presence through complex marketing techniques, dial into your email and SMS marketing to bolster incredible results with personalised customer journeys, predictive analytics, abandoned cart/ flow/ campaign designs and many more - Klaviyo is the better choice for your traffic/ conversions for email and SMS marketing. 

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