Case studies
Case studies

A MAGNET MONSTER CASE STUDY

A MAGNET MONSTER CASE STUDY

Bodybuilding.com (BBcom) approached Magnet Monster at the beginning of 2020 to help unleash the potential of email as a channel. Feeling as though this area was in desperate need of attention in their business, we designed a comprehensive roadmap that covered innumerable permutations across the customer lifecycle, designed to skyrocket their success through email automation and reduce the pressure on sales-led email campaigns to drive results.

The project involved cross-collaboration across numerous departments (engineers, creative teams, and executives as well as channel partners) to strategically implement the changes, and the team at BBcom were left in a strong position with sales growing rapidly due to email.

"At Bodybuilding.com, we found the email marketing expertise of the Magnet Monster team to be a real asset in identifying growth sales opportunities for us in this important channel. Their in-depth knowledge in this area helped jump-start our email automation programs. Our customer response has been strong and our internal team was left in a strong position to succeed."

GWEN BENNET
VP @ BODYBUILDING.COM
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