Stranded Hair Group
Case studies
Case studies

A MAGNET MONSTER CASE STUDY

A MAGNET MONSTER CASE STUDY

Stranded Hair Group produces stunning hair extensions designed to empower their customers with confidence. They were struggling to get their flow strategy up and running with Klaviyo and reached out to us to get the ball rolling on this crucial channel.

Magnet Monster created a full email automation set-up on Klaviyo to optimise flow revenue throughout the customer journey. At the time of sign-off (in 90 days), Stranded Hair Group were driving over 20% of total sales through the flows and 30% of total revenue through email. We expect this to go close to 40% of total revenue in the following 2 months.

"We worked with Magnet Monster to build a structured email marketing strategy on Klaviyo and the whole experience has been a success. Working with Helen on the email designs was a pleasure, Helen was very accommodating when design alterations were needed and nothing was ever too much trouble. Adam's advice throughout was also helpful, his knowledge and experience with Klaviyo is obvious. I would recommend Magnet Monster if you are looking for help with implementing an efficient and profitable email strategy."

Emma Howe
Director at Stranded Hair Group
Design screens

Welcome Flow

Incentivising new customers to get that clip-in confidence.

Cart Abandonment Flow

70% of customers abandon their cart. We helped salvage a huge amount of those customers with a bespoke cart abandonment flow.

Browse Abandonment Flow

Trigger personalised emails based on users browsing behaviour.

Post Purchase Flow

We were able to drive an incredible 8% repeat order rate within the first 3-days of customers placing their first order with a strategically placed upsell.

Product Replenishment Flow

Hair extensions have a shelf life like most products. We designed a flow to remind customers when it's time to stock up again.

VIP Flow

Turning loyal customers into brand evangelists with this enticing indoctrination sequence.

Customer Winback Flow

Bringing advertising costs down and keeping customers engaged with the brand before they fall off the purchase lifecycle.

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