This course is designed for DTC operators and email marketing agency owners who want to build a more holistic email marketing strategy beyond nonsensical Klaviyo screenshots that vomit all over social media.
Inside this course, we'll look at how to comprehensively map out the customer journey for high-growth DTC brands from pre-purchase consideration to post-purchase, using data and research to infuse our strategy.
We'll then translate this into actionable strategy in a way that supports our world-class "Value Framework" we implement with all our clients at my Klaviyo Elite Master Agency, Magnet Monster.
Yes, you'll generate incremental revenue after deploying many of the tactics in this course, especially around the chapter on High-intent campaign retargeting, which we have seen up to 15% additional revenue per send for our clients.
But the true value you'll receive in this course lies within the following:
Diagnosing retention issues from first to second sale through qualitative research
Blowing up User-Generated Content (UGC) and enhancing deliverability with powerful engagement-boosting emails
Integrating zero-party data to understand your audience and craft conversion-focused messaging that addresses their pain points