About Us

We help eCommerce businesses increase profits and retention with bespoke email & SMS marketing strategy and world-class design.

About us

We’re not a traditional marketing agency.

We’ve also owned and built successful stores ourselves before entering the game. During this time, we realised that Email is the most powerful marketing channel in terms of ROI and increasing your store’s revenue on autopilot.

We help you to leverage the power of “Owned Marketing”, where you’re in control of your own data to drive sales and increase Customer Lifetime Value (CLV).

Our Team


Adam Kitchen

Adam is unhealthily obsessed with all things eCommerce. A direct-response copywriter by trade, he’s been designing email automation & building funnels since the dinosaurs first roamed the earth. Adam has digital marketing running through his veins and has successfully built and owned his own sports nutrition store previously.

Fun fact: Adam used to be a kindergarten teacher in Hong Kong and has lived in 4 different countries throughout his life.

Andrew Langhorn

Name an online business, and Andy’s been involved in it. Holiday lettings websites, eCommerce, and even his own side-hustle of manufacturing kombucha. Andy was happily managing his own digital agency before Adam forced him to build an eCommerce focused email marketing agency. He now acts as Chief Operating Officer inside the company.

Fun fact: Adam replaced Andy at his first ever job at 17 years old when Andy left (e-commerce manager at a sports nutrition company).

Helen Moroney

Project Manager
Helen is our lead project manager. She cut her teeth working in the fashion industry, being a visual merchandiser for global brands such as Kurt Geiger, Coast & Yves Saint Laurent. This makes her perfectly placed to ensure every email we craft is sparklingly beautiful before we send back to the client for approval.

Fun Fact: Helen has been a flight attendant and worked a ski season (she survived) in France.

Eric Wall

Eric is the head copywriter at Magnet Monster. He hustled his way out of a dead end factory job by creating and selling affiliate websites. When he realized copywriting was his forte he dove into it with a gusto. He soon discovered that email marketing was the most fun (and profitable) and has been writing email copy for eCommerce brands ever since.

Fun fact: Eric and Adam were practically neighbors in Bangkok, Thailand and they didn’t even know it.

Brandon Salindo

Art Director
Brandon runs art direction at Magnet Monster. He has over 8 years of creative experience ranging from app design to merchandise illustration and everything in between. With a keen eye for detail, he makes sure every email brings a premium and impactful experience to our client’s brands.

Fun Fact: Brandon runs a baby apparel brand during nap times and in-between diaper changes.

Valeria Garcia

Graphic Designer
Those beautiful emails you see in our portfolio? Valeria probably designed them. A branding expert, Valeria specialises in Illustrator, 2D animation and web design, also carving out her niche as an expert email designer. She graduated from the prestigious Digital Design Center of Valencia, Venezuela, before finding a loving home at Magnet Monster.

Fun Fact: Valeria laughs so much we sometimes feel like we’re all part of one big virtual comedy club on Zoom.

Sarah Sucupira

Graphic Designer
In 2016, Sarah moved to New York City to work as a Social Media intern for a fashion group. The HR had mistaken her for a graphic designer so she decided to fake it until she makes it. That’s worked out well for Magnet Monster, and she joined the team in 2020 and has been designing awesome emails ever since.

Fun Fact: Her first job ever was at Disney World in Florida and she can order gelato in 4 languages.

Hagai Bass

Email Strategist
After directing CRM strategy for one of Europe’s largest luxury fashion brands, Hagai decided to jump into the agency game and apply his love for the customer journey with our growing list of clients. Hagai can usually be found living inside client accounts meticulously looking for areas of opportunity to exploit.

Fun Fact: Hagai first became friends with Adam back in 2013 when they both lived in Hong Kong. 8 years later, they’ve reunited as work colleagues!

Praful Zaru

Development Team
Praful is our development guru. When something is broken, he’s the guy we turn to to fix it. Luckily, that doesn’t happen often, since this guy is so hands-on and meticulous that you’d be mistaken for thinking Praful sleeps with his laptop by his side. He doesn’t (we don’t think), but that is how he obtained his computer science degree in the past.

Fun Fact: Praful is on a mission to find the best vegetarian dish in the world when he travels.

Ready to leverage the world’s most powerful marketing channel?