About the MONSTERS

We help eCommerce businesses increase profitability by deploying retention marketing strategies across Email, SMS, Direct Mail & Push Notifications.

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We’re not a traditional marketing agency.

Our strategists are seasoned eCommerce veterans who know the game inside out. We’ve owned stores before and take the time to consider your unique unit economics before proposing a retention marketing strategy.

We care deeply about creating incredible strategies that not only drive Customer Lifetime Value (CLV) but also deliver world-class customer journeys through owned marketing channels.

Adam Kitchen


Adam is unhealthily obsessed with all things eCommerce. A direct-response copywriter by trade, he’s been designing email automation & building funnels since the dinosaurs first roamed the earth. Adam has digital marketing running through his veins and has successfully built and owned his own sports nutrition store previously.

Fun fact: Adam used to be a kindergarten teacher in Hong Kong and has lived in 4 different countries throughout his life.


Andrew Langhorn


Name an online business, and Andy’s been involved in it. Holiday lettings websites, eCommerce, and even his own side-hustle of manufacturing kombucha. Andy was happily managing his own digital agency before Adam forced him to build an eCommerce focused email marketing agency. He now acts as Chief Operating Officer inside the company.

Fun fact: Adam replaced Andy at his first ever job at 17 years old when Andy left (e-commerce manager at a sports nutrition company).


Wiehan Britz


The t-shaped marketer, who in his head, is going to save the world little by little. With over a decade of experience in digital marketing, he has dedicated himself to set sail in the world of experiential email marketing. Not only that, but he will play a critical role in seeing MagnetMonster grow to monstrous heights. He is the craftsman behind our operations and processes.

Fun Fact: When he was a lot younger (thankfully), he dressed up as Hulk and Spiderman to entertain kids at birthday parties for an extra income.


Hannerie Burden


With years of client-facing experience, I learned that communication is the key ingredient to success—particularly in Project Management. I have had the privilege of working with corporate giants through to micro startups with experience in Social Media Marketing, Search Engine Optimisation, email marketing, website design, and web development. I put my heart into my work and service each account with the same level of integrity and respect.

Fun Fact: I'm seriously addicted to Sudoku.


Eric Wall


Eric is the head copywriter at Magnet Monster. He hustled his way out of a dead end factory job by creating and selling affiliate websites. When he realized copywriting was his forte he dove into it with a gusto. He soon discovered that email marketing was the most fun (and profitable) and has been writing email copy for eCommerce brands ever since.

Fun fact: Eric and Adam were practically neighbors in Bangkok, Thailand and they didn’t even know it.


Valeria Garcia


Those beautiful emails you see in our portfolio? Valeria probably designed them. A branding expert, Valeria specialises in Illustrator, 2D animation and web design, also carving out her niche as an expert email designer. She graduated from the prestigious Digital Design Center of Valencia, Venezuela, before finding a loving home at Magnet Monster.

Fun Fact: Valeria laughs so much we sometimes feel like we’re all part of one big virtual comedy club on Zoom.


Cristina Costa


Cristina has worked in eCommerce for the past 8 years managing the email strategy for brands such as GO Outdoors. She is hooked by the human element of email marketing and is always on the search for new ways of making communication more personal and valuable. She was running her own email marketing agency until she met Adam and decided to join the team.

Fun Fact: Cristina is a qualified holistic massage therapist and can juggle with fire.


Tamiris Barros


Tamiris fell in love with art as a child, and has been drawing, painting, doing calligraphy, and designing her entire life: it became her career. Nowadays, this Brazilian Art Director and her sketchbook are living happily ever after, venturing into new lands and illustrating the next chapter of their story together.

Fun Fact: Someone in Colombia actually has one of Tamiris drawings of a mermaid eating a burger with an alien octopus tattooed across her leg and no, they don’t know each other.


Rina Isanan


Rina left the corporate world to be in control of her time, Rina finds her passion in entrepreneurship & email marketing. In the last 3 years, she’s been working with different projects in e-commerce while running her own business: silkscreen printing services.

Fun Fact: During her free time, she plays Barbie with her daughter and thinking of her next pizza recipe. She loves getting involved in different community outreach programs for the tribes in the Philippines.


Olivia Darlington


Olivia has been busy creating since she can first remember. Her career started at the age of four, adding to her Mum's drawings - unknown to her, exclaiming that they were now 'finished!' Her experience in costume design, illustration and visual design has made her an all-rounder in generating creative ideas that push the boundaries. She relishes designing stunning visual layouts that grab your attention and leave you wanting more.

Fun fact: She dressed Zombies and Barbarians in her previous costuming roles. Her speciality was 'breakdown' - the process that makes a character's attire look 'rough around the edges!'


Myrell Isanan


Myrell Worked in a Digital Marketing Agency in Australia for 3 years as a Social Media Manager and a part of the Website Development team. She really does not like riding buses and trains, very much a homebody.

So after graduating college she felt as if she also graduated from travelling via public transport. Since she doesn’t like working outside, her sister inspired her to explore the digital marketing world and she fell in love with it. (Her sister Rina also works with MM!)

Fun Fact: Pescatarian since birth, so she has developed this talent of removing ground meat from any dish that she likes to eat. She does this super fast and no matter how tiny Myrell will spot it!


Sidhartha Sahoo


A certified email marketing specialist. Sidhartha has been in the email domain for more than 8 years. He loves this marketing channel as it has the highest ROI if implemented correctly. He has been involved in both B2C and B2B email marketing strategies during his professional career.

Fun fact: Though not from the UK, Sidhartha is a huge fan of Manchester United and is currently hoping Sir Alex Ferguson can come back and salvage them.


Jed Escuzar


Having ambitious goals in the next 5-10 years, Jed wants nothing else but to be an inspiration to young Filipino entrepreneurs. He dedicated himself to the world of marketing in the last 2 years and is eager to stay on top of trends by working on big brands with Magnet Monster.

Fun fact: Jed was a STEM scholar for 7 and a half years in his country's science sector before deciding to quit college and pursue his passion in business and marketing.


Bogdan Birtom


Bogdan has over 4 years of experience working as a CRM strategist inside Klaviyo. After a drastic career change in his earlier life, he took an unpaid internship to follow his passion for marketing before working his way around the agency world, and finally, stumbling upon his dream job at Magnet Monster.

Fun fact: Bogdan was a prison officer for 4 years prior to his career change so don’t be surprised if he brings some discipline to your strategy!


Keina Mehta


After completing her Business Science Degree majoring in Marketing and Economics at the University of Cape Town, Keina had a keen interest in pursuing a career in digital marketing. After heading up CRM for international e-commerce brands in SA, she made the move to Magnet Monster to develop and grow her strategic knowledge in retention marketing.

Fun fact: She has a passion for running marathons, because who doesn't love the feeling of their legs turning to Jell-O and their lungs begging for mercy?


Muhammad Amir


Amir was working brand-side as a full-stack digital marketing specialist for an eCommerce brand before realising his dream of joining Magnet Monster.

After training under the tutelage of our world-class team, he’s now a seasoned Klaviyo whizz.

Fun fact: Amir was captain of the football team at his university, and despite being a busy Monster, he’s about to start back up again!


Helen Moroney


Helen was employee number 5 at Magnet Monster, and has been with us throughout the years as we’ve grown the company to become one of the leaders in the space. She joined us after losing her job as a flight attendant during covid and has took to project management as seamlessly as she did the sky’s!

Fun fact: I travelled to France with dreams of shredding the slopes on skis, but instead I ended up shredding... my legs. I spent a few months in a ski resort, but all I could do was Apre-ski while rocking my fashionable leg braces.

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