THE PROJECT
SleepEasy is on a mission to heal society through the power of sleep. Their flagship pillow, the EasySleeper™, is an award-winning sleep aid and their product range has been specifically engineered to provide customers with tranquil, restorative sleep so they can live their best lives.
We focused on crafting an outstanding customer journey, building value with each email and every touchpoint customers received along the way. The below case study demonstrates the flow setup we created for SleepEasy, which led to an ongoing arrangement to manage their email campaigns.
“These guys are the best in the game at e-commerce email marketing. Hands down. They're not only pros at their craft and innovative in what they do, but they'll really take the time to understand your brand, putting deep thought into the strategy and care into the execution. If you're lucky enough to find Adam and the Magnet Monster team available, don't sleep on the opportunity.”
Segment-Based Welcome Flow Automations
Using zero-party data when collecting email addresses, we were able to personalise email content based on the customer’s main sleep challenges. We were also able to personalise subject lines more effectively leading to higher open rates and conversions from the first touchpoint with the brand.
Cart Abandonment Flow Automations
Recovering sales before they're lost.
Post-Purchase Product Flow Automations
Eliminating buyers remorse and delivering an exceptional onboarding experience. We prioritised and migrated customers to SleepEasy’s social media channels to provide a holistic omni-channel experience.
Customer Winback Flow Automations
Bringing customers back to life before they fall off the purchase lifecycle.
We’re hungry to help
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