Kerrigans
Case studies
Case studies

A MAGNET MONSTER CASE STUDY

Kerrigans

PROJECT OVERVIEW

Magnet Monster worked with Kerrigans on a complete Klaviyo automation setup from scratch, migrating them from Hubspot and supporting their transition from WooCommerce to Shopify with their email marketing. We created a comprehensive strategy that leveraged zero-party data based on customer preferences to deliver personalised experiences based on their favourite foods, as well as increasing revenue through core behavioural automation. Kerrigans continues to reap success from their automation setup over 2 years after they originally invested in working with us!

"Magnet Monster have certainly lived up to their claims of being experts in email marketing. They took the time to get to know me and my business philosophy. I’ve found them very professional to deal with and best of all they have delivered on what the said they would do. If you are looking to gain more revenue from your database I strongly recommend getting in touch with Magnet Monster."

Barry Kerrigan
Managing Director @ Kerrigans
Design screens

Welcome Flow

Diving deep into the brand’s heritage and drawing up its proud Guaranteed Irish branding, we delivered a compelling argument for new customers to make Kerrigans their first choice when it comes to buying meat.

Customer Winback Flow

Before customers returned to the supermarket for subpar produce, we wanted to give them a timely reminder of the value proposition of Kerrigans and why they should continue to trust in a brand that delivers unparalleled quality.

Abandoned Cart Flow

Kerrigans had over a 70% abandoned cart rate when we started working with them. We helped salvage over 15% of those carts for first-time customers and an incredible 30% rescue rate from returning customers with this automated flow!

Post-Purchase Flow

A powerful upsell offer designed to increase Average Order Value (AOV) and enhance profitability on the first sale.

VIP Flow

We collected zero-party data that was used to surprise Kerrigans best customers on their birthdays with their favourite cut of meat. How’s that for personalisation?!

Browse Abandonment

Triggered when customers view products to encourage repeat browsing sessions, this flow is a potent revenue generator.

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