Feey
Case studies
Case studies

A MAGNET MONSTER CASE STUDY

Feey

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Project Overview

Feey worked directly with Magnet Monster CEO, Adam Kitchen, over the Autumn of 2022 to recreate their email marketing automation strategy as they prepared to scale their business.

Adam flew directly to Feey's headquarters in Switzerland to ideate with Feey's team and learn more about their business operations and vision. While our team created the strategy and built the emails directly in Klaviyo, the designs you see below were created by Feey's phenomenal design team.

Project Overview

Feey worked directly with Magnet Monster CEO, Adam Kitchen, over the Autumn of 2022 to recreate their email marketing automation strategy as they prepared to scale their business.

Adam flew directly to Feey's headquarters in Switzerland to ideate with Feey's team and learn more about their business operations and vision. While our team created the strategy and built the emails directly in Klaviyo, the designs you see below were created by Feey's phenomenal design team.

"Working with Adam on Feey's email marketing strategy helped us to dramatically improve our customer journey and amplify revenue opportunities from the channel. The whole team at Magnet Monster was extremely responsive, knowledgeable about the intricacies of the channel and consent-based practices, as well as being a joy to work with. We couldn't be happier with the end results."

Sven Jakelj
CO-FOUNDER @ FEEY
Design screens

Welcome Flow

By collecting zero-party data from customers about their interests in plants, we were able to create granular paths in the welcome flow to demonstrate how Feey's products could help each customer feel more connected to nature and improve their wellbeing.

Fulfilled Order Flow

1st Time Buyers

After analysing Feey's data, we wanted to see whether we could improve repurchase rates by increasing the messaging cadence in the first 40 days after the customers first order. We A/B tested a slower cadence VS higher frequency, focusing on amazing content and teaching the customer how to nurture their plants throughout.

Reviews.io

Positive Review Flow

This flow was set up to collect deep qualitative insights from happy customers and create a feedback loop to our CRO & marketing team to improve positioning. The flow triggers when a customer leaves a positive review and to date has achieved over a 56% click rate & 3.5% placed order rate from over 1,000 customers!

Ambassador Invitation Flow

When customers have placed at least 3 orders over all time and placed a positive review, we set up a flow to invite them to apply to become ambassadors! This allows Feey to scale their social media assets and automatically vet high-quality applicants to the brand.

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Little Big Playroom

Little Big Playroom specialise in modern ball pits with timeless colour palettes. See how we brought that same beautiful aesthetic into their email marketing strategy.

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Spotlight Oral Care

Spotlight Oral Care approached Magnet Monster to build their email automation set-up on Klaviyo. Alongside managing their email marketing campaigns, we constructed a complete, comprehensive customer journey of behavioural flows triggered by on-site behaviour and experiential email marketing that delighted the customer upon each stage of their journey. See the results for yourself!

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Sleep Easy

SleepEasy is on a mission to heal society through the power of sleep. Their flagship pillow, the EasySleeper™, is an award-winning sleep aid and their product range has been specifically engineered to provide customers with tranquil, restorative sleep so they can live their best lives. We focused on crafting an outstanding customer journey, building value with each email and every touchpoint customers received along the way.

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Alfy

Alfy approached Magnet Monster with more than a sales focus from their email marketing: they wanted to create truly memorable, “wow factor” emails that delighted their customer base with a highly visual Klaviyo set-up. Being in the beauty industry, it can take a lot to stand out, however, we will let the examples show you otherwise!

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V&YOU

V&YOU is a lifestyle brand focused on premium active ingredients designed to enhance the vibe of its customers' lives.

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Stranded Hair Group

Stranded Hair Group produces stunning hair extensions designed to empower their customers with confidence.

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Soccer Supplement

Soccer Supplement creates footballer supplements designed to help players unleash their potential.

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Erazor Bits

Erazor Bits approached Magnet Monster looking to scale up their new D2C e-commerce operation on Shopify.

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BodyBuilding.com

We designed a comprehensive roadmap that covered innumerable permutations across the customer lifecycle.

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Ogee

We provide ongoing consultancy, staff training, and bespoke strategy for their email automation and monthly campaigns to help increase their overall sales and monthly revenue.

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Ben Garelick

Ben Garelick provides stunning and bespoke diamonds, gold and fine jewellery with unparalleled service for its clients.

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Duradry

Duradry produces products to help those who suffer from hyperhidrosis, to keep them feeling and smelling good all day long.

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Flighty Mixers

Flighty Premium Mixers bring the flavour to the party every time, in order to match this, they came to Magnet Monster to create a tasteful and colourful email strategy.

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Food 4 Thoughts

Food4Thoughts approached Magnet Monster to help drive CRM strategy for their unique business. Selling a digital product and personalised nutrition program bespoke to the customer, this was not an out-of-the-box Shopify & Klaviyo set-up. We had to work synergistically with the client to create a bespoke customer journey that utilised all of our deep expertise with the ReCharge integration for processing subscription payments, in addition to optimising flows to drive community engagement, a core pillar of their business that drives retention.

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Kerrigans

Fun, Fresh and Flighty: a great message to refresh the mixers of the 21st century. Flighty approached Magnet Monster to blend some new flavour into their email marketing. By mixing their tasteful designs with our upscale marketing strategy, we have created a concoction of powerful email flows.

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LampTwist

Magnet Monster was approached by LampTwist, one of Europe's biggest online retailers for designer lighting to help design and implement a campaign strategy to maximise sales over the Black Friday/Cyber Monday and holiday period. After being impressed with our initial email automation setup for their store, we devised a plan to maximise sales and overall profitability during this frenetic period.

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SOC & Loyalty lion

See how we helped Spotlight Oral Care launch on Loyalty Lion, the industry’s leading loyalty program software and help grow their customer retention rate with powerful email automation.

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Wild

Wild approached Magnet Monster looking to revamp their Klaviyo automation setup and integrate zero-party data into their email marketing strategy. Here’s how we helped them level up their CRM setup.

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Duradry X Wonderment

Duradry worked alongside Magnet Monster to launch their transactional email and SMS program on Wonderment. We designed, built and launched their transactional touchpoints to drive more repeat sales and increase Customer Lifetime Value, with the program delivering several thousand $ of additional profitable revenue each month since implementation at a massive ROI.

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Hey bud

Hey Bud Skincare is one of Australia’s most exciting D2C startups, specialising in hemp skincare. Going through a brand refresh, they approached us to rehaul their existing automation setup and integrate zero-party data to understand their customers better as well as personalise the customer journey. See for yourself the stunning end results that are helping them scale their brand.

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Big blanket

Big Blanket approached Magnet Monster to rebuild their email automation strategy within Klaviyo. The brand wanted to leverage zero-party data to personalise the customer experience for newly acquired customers and deeply integrate their loyalty program to move the needle on retention and increase repurchase rates. Blending fun, playful copy and world-class designs, we created a killer customer journey that blew their customers away.

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Waterdrop

waterdrop® approached Magnet Monster in the Autumn of 2021 with a view to managing their US CRM-marketing strategy. Over the course of a year, we worked to rebuild their core customer journey, enhance the success of their loyalty program and drive retention through sophisticated A/B testing and segmentation.

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French Florist

Over a 4-month period, the ConversionAdvocates and Magnet Monster teams have worked consistently to share cross-channel insights to maximise conversions for French Florist.

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Engravers Guild

We built the flow setup from the ground up on Klaviyo, with a particular emphasis on capturing zero-party data for key gifting seasons. With a longer buying cycle for most customers, it was critical for us to collect and personalise this information at key holiday seasons to maximise conversions for the brand.

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Lovelox London

Magnet Monster worked with the LOVELOX London team to build the Klaviyo email & SMS setup from the ground up, before transitioning to supporting them with ongoing campaign management around key holiday seasons.

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Feey

Adam flew directly to Feey's headquarters in Switzerland to ideate with Feey's team and learn more about their business operations and vision. While our team created the strategy and built the emails directly in Klaviyo, the designs you see below were created by Feey's phenominal design team.

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Carved

Magnet Monster was tasked with capturing the essence of Carved's artisanal brand and translating it into an equally unique email and SMS marketing strategy. We’re proud to present some of our most explosive work yet for an iconic brand in the industry.

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Renova Worldwide

The Magnet Monster team was tasked to build their email and SMS program from the ground up, before transitioning to supporting them with ongoing campaign management around new product launches, subscription program benefits and educational messaging.

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Sauce Shop

Take a breeze through the magic created on their account as we brought their brand vision to life across Shopify, Klaviyo and Smartrr Subscriptions.

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