BodyBuilding.com
Case studies
Case studies

A MAGNET MONSTER CASE STUDY

BodyBuilding.com

Bodybuilding.com (BBcom) approached Magnet Monster at the beginning of 2020 to help unleash the potential of email as a channel. Feeling as though this area was in desperate need of attention in their business, we designed a comprehensive roadmap that covered innumerable permutations across the customer lifecycle, designed to skyrocket their success through email automation and reduce the pressure on sales-led email campaigns to drive results.

The project involved cross-collaboration across numerous departments (engineers, creative teams, and executives as well as channel partners) to strategically implement the changes, and the team at BBcom were left in a strong position with sales growing rapidly due to email.

"At Bodybuilding.com, we found the email marketing expertise of the Magnet Monster team to be a real asset in identifying growth sales opportunities for us in this important channel. Their in-depth knowledge in this area helped jump-start our email automation programs. Our customer response has been strong and our internal team was left in a strong position to succeed."

GWEN BENNET
VP @ BODYBUILDING.COM
Design screens

Next

Little Big Playroom

Little Big Playroom specialise in modern ball pits with timeless colour palettes. See how we brought that same beautiful aesthetic into their email marketing strategy.

1

Next

Spotlight Oral Care

Spotlight Oral Care approached Magnet Monster to build their email automation set-up on Klaviyo. Alongside managing their email marketing campaigns, we constructed a complete, comprehensive customer journey of behavioural flows triggered by on-site behaviour and experiential email marketing that delighted the customer upon each stage of their journey. See the results for yourself!

2

Next

Sleep Easy

SleepEasy is on a mission to heal society through the power of sleep. Their flagship pillow, the EasySleeper™, is an award-winning sleep aid and their product range has been specifically engineered to provide customers with tranquil, restorative sleep so they can live their best lives. We focused on crafting an outstanding customer journey, building value with each email and every touchpoint customers received along the way.

3

Next

Alfy

Alfy approached Magnet Monster with more than a sales focus from their email marketing: they wanted to create truly memorable, “wow factor” emails that delighted their customer base with a highly visual Klaviyo set-up. Being in the beauty industry, it can take a lot to stand out, however, we will let the examples show you otherwise!

4

Next

V&YOU

V&YOU is a lifestyle brand focused on premium active ingredients designed to enhance the vibe of its customers' lives.

5

Next

Stranded Hair Group

Stranded Hair Group produces stunning hair extensions designed to empower their customers with confidence.

6

Next

Soccer Supplement

Soccer Supplement creates footballer supplements designed to help players unleash their potential.

7

Next

Erazor Bits

Erazor Bits approached Magnet Monster looking to scale up their new D2C e-commerce operation on Shopify.

8

Next

BodyBuilding.com

We designed a comprehensive roadmap that covered innumerable permutations across the customer lifecycle.

9

Next

Ogee

We provide ongoing consultancy, staff training, and bespoke strategy for their email automation and monthly campaigns to help increase their overall sales and monthly revenue.

10

Next

Ben Garelick

Ben Garelick provides stunning and bespoke diamonds, gold and fine jewellery with unparalleled service for its clients.

11

Next

Duradry

Duradry produces products to help those who suffer from hyperhidrosis, to keep them feeling and smelling good all day long.

12

Next

Flighty Mixers

Flighty Premium Mixers bring the flavour to the party every time, in order to match this, they came to Magnet Monster to create a tasteful and colourful email strategy.

13

Next

Food4Thoughts

Food4Thoughts approached Magnet Monster to help drive CRM strategy for their unique business. Selling a digital product and personalised nutrition program bespoke to the customer, this was not an out-of-the-box Shopify & Klaviyo set-up. We had to work synergistically with the client to create a bespoke customer journey that utilised all of our deep expertise with the ReCharge integration for processing subscription payments, in addition to optimising flows to drive community engagement, a core pillar of their business that drives retention.

14

Next

Kerrigans

Fun, Fresh and Flighty: a great message to refresh the mixers of the 21st century. Flighty approached Magnet Monster to blend some new flavour into their email marketing. By mixing their tasteful designs with our upscale marketing strategy, we have created a concoction of powerful email flows.

15

Next

LampTwist

Magnet Monster was approached by LampTwist, one of Europe's biggest online retailers for designer lighting to help design and implement a campaign strategy to maximise sales over the Black Friday/Cyber Monday and holiday period. After being impressed with our initial email automation setup for their store, we devised a plan to maximise sales and overall profitability during this frenetic period.

16

We’re hungry to help

Feed us your thoughts on how we can help improve your eCommerce business. We might be a sales generating monster, but we don’t bite...

GET IN TOUCH