A MAGNET MONSTER CASE STUDY
French Florist
French Florist Email Marketing Case Study
French Florist Email Marketing Case Study
PROJECT OVERVIEW
Over a 4-month period, the ConversionAdvocates and Magnet Monster teams have worked consistently to share cross-channel insights to maximise conversions for French Florist.
We were originally introduced to the client through the ConversionAdvocates team, and by leveraging their research and ongoing website experimentation, we were able to apply winning strategies directly to our email marketing program to supercharge revenue.
While the project remains ongoing and a work in progress, the below represents what both team’s consider to be the future of agency collaboration: harmonized efforts from channel specialists, working in the business’s best interests for maximum ROI.
PROJECT OVERVIEW
Over a 4-month period, the ConversionAdvocates and Magnet Monster teams have worked consistently to share cross-channel insights to maximise conversions for French Florist.
We were originally introduced to the client through the ConversionAdvocates team, and by leveraging their research and ongoing website experimentation, we were able to apply winning strategies directly to our email marketing program to supercharge revenue.
While the project remains ongoing and a work in progress, the below represents what both team’s consider to be the future of agency collaboration: harmonized efforts from channel specialists, working in the business’s best interests for maximum ROI.
"The CRO team at Conversion Advocates and the Retention team at Magnet Monster are both rare companies to find; their teams compete on another level of magnitude in both effectiveness & service. Combined their teams become something that is more valuable to a company than a handful of emeralds. We’re proud to be working with both of these teams, who are raising the bar for their industry.”
Winning Strategy 1: Validating most customers are buying gifts
The ConversionAdvocates team found that through emphasising gift giving in the value proposition in the hero section of the website led to a 15.13% increase in transactions and 21.17% increase in revenue on mobile.
How it was applied to email: personalising the Welcome Flow
Magnet Monster took ConversionAdvocates insights and rebuilt a peronalised welcome flow with zero-party data for gift buyers VS non-buyers, tailoring copy and imagery around the research.
In February 2023, the rebuild drove an additional $17,000 in revenue compared to the previous year with an almost identical volume of recipients entering the flow, with a significant increase in both conversions and Average Order Value.
Winning Strategy 2: changing verbiage from “Favorite Choices” to “Best Seller”
Copy is powerful, and this experiment proves it. A subtle change in language from the ConversionAdvocates team resulted in an 6.12% increase in transactions and 6.03% boost in revenue.
How it was applied to email: email designs and CTAs amended
Since implementing this tweak in verbiage to campaign designs (specifically the hero section CTA), we are consistently seeing click through rates improve when sending to the same segments MoM and increased revenue per recipient MoM through directing customers to the bestsellers page.
Winning Strategy 3: Prioritising images over heavy copy
ConversionAdvocates have consistently found through experimentation that imagery has been a key driver of conversions due to it being such an emotional and visual shopping process for customers.
Emphasising a “fuller” more professionally crafted arrangement in the hero image led to a massive 21.8% increase in transactions and 22.66% increase in revenue.
How it was applied to email: making emails more visual-focused
We have acted upon these insights and prioritised more vibrant imagery across the hero section and dynamic product blocks within designs. This has consistently led to an increase in click rates when conducting heat map analysis and campaigns that have focused more explicitly on these products have driven a higher AOV and increased amount of revenue.
Valentine’s Day 2023 Success
Before we round things out, a major win for both teams was leveraging all the research and historical data to build a powerhouse 2023 Valentine’s Day campaign strategy for French Florist.
We generated $26,067.35 additional revenue from email campaigns, using a reduced attribution window (3 days from 5 days) and focusing on clicks, with the same volume of recipients being emailed compared to the previous year - a massive improvement in overall performance!
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"Working with Magnet Monster has been a stellar experience from start to finish. Their attentiveness to design, strategy and overall service has been one of the best experiences we’ve had working with any digital agency. Highly recommended."
"We worked with the team at Magnet Monster to rebuild our automation flows and to look critically at the data that we were capturing. Adam is incredibly knowledgeable and super to work with. We love his 360, strategy-focused, customer-first approach to marketing. We were so impressed with their work that we have extended their scope of work to include email campaigns and are now working on the next phase of how we can improve all customer touchpoints across CRM."
"These guys are the best in the game at e-commerce email marketing. Hands down. They're not only pros at their craft and innovative in what they do, but they'll really take the time to understand your brand, putting deep thought into the strategy and care into the execution. If you're lucky enough to find Adam and the Magnet Monster team available, don't sleep on the opportunity."
"Working with Magnet Monster has been a stellar experience from start to finish. Their attentiveness to design, strategy and overall service has been one of the best experiences we’ve had working with any digital agency. Highly recommended."
"When you look for stellar personalised email marketing to boost your revenue and to improve your customer experience, you are very lucky with having found Magnet Monster. Their instant understanding of our brand purpose and design is unprecedented and their customization and copywriting capabilities are incredible."
"We worked with Magnet Monster to build a structured email marketing strategy on Klaviyo and the whole experience has been a success. Working with Helen on the email designs was a pleasure, Helen was very accommodating when design alterations were needed and nothing was ever too much trouble. Adam's advice throughout was also helpful, his knowledge and experience with Klaviyo is obvious. I would recommend Magnet Monster if you are looking for help with implementing an efficient and profitable email strategy."
"Magnet Monster not only understands email marketing, but also eCommerce on a deep level. Our experience working with them on strategy, design and implementation was unparalleled. We couldn't be happier with our results."
"Magnet Monster's level of service, combined with their exceptional design of our emails and expertise inside Klaviyo has consistently blown us away. We're genuinely excited to work alongside them increasing the overall sales and profitability of our company into the future."
"At Bodybuilding.com, we found the email marketing expertise of the Magnet Monster team to be a real asset in identifying growth sales opportunities for us in this important channel. Their in-depth knowledge in this area helped jump-start our email automation programs. Our customer response has been strong and our internal team was left in a strong position to succeed."
"Working with Adam and his team has been great. Their strategy and execution on said strategy are leagues ahead of others I have seen. We have worked with many different agencies in the past, with mostly mediocre at best results. Adam and crew is one of the only agencies I can say has grossly exceeded my expectations and will instantly add major profits to your company, as they say in ecomm “The profit is in the email list”…and Adam will help you get it."
"I hired three agencies in 2020 and Magnet Monster was by far the most professional, thorough and competent in addition to creating beautiful work. I could sleep at night knowing my project was in great hands. Always felt that Magnet Monster put my business first before their own financial gains."
"I've worked with several email marketing agencies, and no one works at MagnetMonster's level. They are very organized, responsive and the quality of work, both on copy and design, is superb. On top of that they bring incredible ecom knowledge to the table. I've recommended Magnet Monster to all my DTC friends."
"When we first met the Magnet Monster team, we were blown away by their creativity, knowledge, and passion. They walked us through the function of flows and made it incredibly easy to understand the importance of having flows done correctly to achieve conversions. We were blown away with their design and copywriting skills, in addition to their punctuality, communication skills, and customer service, which are hard to come by."
"I can’t recommend Magnet Monster highly enough. Absolutely top class work and a pleasure to work with."
"Magnet Monster have certainly lived up to their claims of being experts in email marketing. They took the time to get to know me and my business philosophy. I’ve found them very professional to deal with and best of all they have delivered on what the said they would do. If you are looking to gain more revenue from your database I strongly recommend getting in touch with Magnet Monster."
"Before my first meeting with Magnet Monster, I didn't really believe email would bring us a lot of money. All the mailings we did before weren't really working well. But Magnet Monster made us think outside of the box and set up some incredible automated flows that are now such a vital part of our revenue. The communication and strategy was very clear and I would be happy to recommend their services to anybody in the eCommerce field."
"Working with the team at Magnet Monster has been an absolute pleasure. Spotlight Oral Care has launched their Loyalty and Referral program in Jan 2022 and with the support of the Magnet Monster team, we were able to implement a strong email strategy that allowed us to further retain our loyal customers while improving their LTV. "
"I would absolutely recommend Magnet Monster to anybody looking to improve their automated emails. From the very start, they set out a clear strategy based on our needs and implemented it smoothly and efficiently. Not to mention, the results have been great!"
“I've worked with several email marketing agencies, and no one works at Magnet Monster's level. They are very organized, responsive and the quality of work, both on copy and design, is superb. On top of that they bring incredible ecomm knowledge to the table. I've recommended Magnet Monster to all my DTC friends.”
“Working with Magnet Monster on our email & SMS automation strategy has been an awesome experience from start to finish. They took the time to understand our brand’s positioning and differentiation in the marketplace, and their design team was fast and responsive to assimilate our feedback on the tone of voice and value proposition in a way that resonates with our customers. The flows have performed extremely well so far, and we would highly recommend working with them to refine your email & SMS marketing strategy to help you scale profitably.”
“Magnet Monster helped us to rebuild our customer journey inside Klaviyo, completely revamping our core flows from both a strategy and design perspective. We couldn’t be happier with the end result and their attention to detail, which has seen a vast improvement in performance across the board for us.”
“Working with Magnet Monster over the past 12 months has helped to mature waterdrop®'s CRM efforts and lead to a data-driven, performance-focused setup that optimises the customer journey and is supportive of our wider business goals beyond revenue.”
"The CRO team at Conversion Advocates and the Retention team at Magnet Monster are both rare companies to find; their teams compete on another level of magnitude in both effectiveness & service. Combined their teams become something that is more valuable to a company than a handful of emeralds. We’re proud to be working with both of these teams, who are raising the bar for their industry.”
"Magnet Monster is an integral partner for our company. Taking us from zero email revenue to six-figure sales in under a year, they've been an important part in taking our business to the next level. Their input, though, goes beyond just email, offering insight and strategic expertise to all parts of our marketing activity. Their advice is structured and clear, and their ambition for their clients' businesses is clear to see. We would highly recommend Adam and his team, and would suggest you setting up a call to learn more about what they can bring to your operation."
"Magnet Monster is an integral partner for our company. Taking us from zero email revenue to six-figure sales in under a year, they've been an important part in taking our business to the next level. Their input, though, goes beyond just email, offering insight and strategic expertise to all parts of our marketing activity. Their advice is structured and clear, and their ambition for their clients' businesses is clear to see. We would highly recommend Adam and his team, and would suggest you setting up a call to learn more about what they can bring to your operation."
"Working with Adam on Feey's email marketing strategy helped us to dramatically improve our customer journey and amplify revenue opportunities from the channel. The whole team at Magnet Monster was extremely responsive, knowledgeable about the intricacies of the channel and consent-based practices, as well as being a joy to work with. We couldn't be happier with the end results."
“Working with Magnet Monster has been awesome. As soon as we started, they dove in and learned our business really fast. I was amazed at how quick they were building strategy and ideas that really made sense for our brand. Their entire team is sharp, organized and excellent communicators. The results have been great, they continually beat our past metrics and bring forward new ideas for ways to increase revenue from our Email and SMS Channels.”
“Adam and his team at Magnet Monster are simply amazing. Their dedication to professionalism and to delivering results for their clients is unmatched, and we’ve worked with many partners. They quickly established a robust library of email automations and processes and maintained a regular, high-quality campaign schedule. Their understanding of Klaviyo and email marketing/customer retention in general is second to none. More than that, though, they strive to truly be a partner with you in your business. Our success is their success, and we would recommend Magnet Monster to any company looking for world-class email marketing and customer retention.”
"We worked with Magnet Monster throughout 2023 to elevate our email & SMS marketing strategy across the customer journey. Working with Bogdan and the team felt like an extension of our in-house marketing team. We found their attention to detail, professionalism and most importantly, results to all be top class as an agency."