V&YOU
Case studies
Case studies

A MAGNET MONSTER CASE STUDY

V&YOU

V&YOU is a lifestyle brand focused on premium active ingredients designed to enhance the vibe of its customers' lives.

Marketing products with ingredients such as Nicotine & CBD, they were heavily restricted on advertising models to grow their start-up. With the medical marijuana and CBD industry rapidly growing in the United States and becoming popularised in Europe, it was clear that email marketing was the most strategic investment for V&YOU. Realising email would be an integral channel to grow their business, they approached us to create a full automation set-up on Klaviyo to optimise flow revenue throughout the customer journey.

"When you look for stellar personalised email marketing to boost your revenue and to improve your customer experience, you are very lucky with having found Magnet Monster. Their instant understanding of our brand purpose and design is unprecedented and their customization and copywriting capabilities are incredible."

MARKUS BONKE
FOUNDER @ V&YOU
Design screens

Welcome Flow Automations

Incentivising customers to make their first purchase by educating them about the holistic benefits of CBD products and nicotine.

Cart Abandonment Flow Automations

70% of customers abandon their cart. We helped salvage a huge amount of those customers with a bespoke cart abandonment flow. By suggesting the product lines that customers have already added to the cart before they left, it encourages them to return and complete the purchase.

Browse Abandonment Flow Automations

Trigger personalised emails based on users browsing behaviour.

Post Purchase Flow Automations

We focused on timely reminders on when customers would need to replenish their products along with strategic CTAs to migrate customers across to social and join the V&YOU tribe, building an essential omni-channel experience for the brand.

VIP Flow Automations

Turning loyal customers into brand evangelists with this enticing indoctrination sequence that drives referrals.

Customer Winback Flow Automations

Our winback flow helped prevent churn by stopping customers falling out of the product lifecycle and going back to market to find alternative CBD & Nicotine solutions.

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Little Big Playroom

Little Big Playroom specialise in modern ball pits with timeless colour palettes. See how we brought that same beautiful aesthetic into their email marketing strategy.

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Spotlight Oral Care

Spotlight Oral Care approached Magnet Monster to build their email automation set-up on Klaviyo. Alongside managing their email marketing campaigns, we constructed a complete, comprehensive customer journey of behavioural flows triggered by on-site behaviour and experiential email marketing that delighted the customer upon each stage of their journey. See the results for yourself!

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Sleep Easy

SleepEasy is on a mission to heal society through the power of sleep. Their flagship pillow, the EasySleeper™, is an award-winning sleep aid and their product range has been specifically engineered to provide customers with tranquil, restorative sleep so they can live their best lives. We focused on crafting an outstanding customer journey, building value with each email and every touchpoint customers received along the way.

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Alfy

Alfy approached Magnet Monster with more than a sales focus from their email marketing: they wanted to create truly memorable, “wow factor” emails that delighted their customer base with a highly visual Klaviyo set-up. Being in the beauty industry, it can take a lot to stand out, however, we will let the examples show you otherwise!

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V&YOU

V&YOU is a lifestyle brand focused on premium active ingredients designed to enhance the vibe of its customers' lives.

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Stranded Hair Group

Stranded Hair Group produces stunning hair extensions designed to empower their customers with confidence.

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Soccer Supplement

Soccer Supplement creates footballer supplements designed to help players unleash their potential.

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Erazor Bits

Erazor Bits approached Magnet Monster looking to scale up their new D2C e-commerce operation on Shopify.

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BodyBuilding.com

We designed a comprehensive roadmap that covered innumerable permutations across the customer lifecycle.

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Ogee

We provide ongoing consultancy, staff training, and bespoke strategy for their email automation and monthly campaigns to help increase their overall sales and monthly revenue.

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Ben Garelick

Ben Garelick provides stunning and bespoke diamonds, gold and fine jewellery with unparalleled service for its clients.

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Duradry

Duradry produces products to help those who suffer from hyperhidrosis, to keep them feeling and smelling good all day long.

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Flighty Mixers

Flighty Premium Mixers bring the flavour to the party every time, in order to match this, they came to Magnet Monster to create a tasteful and colourful email strategy.

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Food4Thoughts

Food4Thoughts approached Magnet Monster to help drive CRM strategy for their unique business. Selling a digital product and personalised nutrition program bespoke to the customer, this was not an out-of-the-box Shopify & Klaviyo set-up. We had to work synergistically with the client to create a bespoke customer journey that utilised all of our deep expertise with the ReCharge integration for processing subscription payments, in addition to optimising flows to drive community engagement, a core pillar of their business that drives retention.

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Kerrigans

Fun, Fresh and Flighty: a great message to refresh the mixers of the 21st century. Flighty approached Magnet Monster to blend some new flavour into their email marketing. By mixing their tasteful designs with our upscale marketing strategy, we have created a concoction of powerful email flows.

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LampTwist

Magnet Monster was approached by LampTwist, one of Europe's biggest online retailers for designer lighting to help design and implement a campaign strategy to maximise sales over the Black Friday/Cyber Monday and holiday period. After being impressed with our initial email automation setup for their store, we devised a plan to maximise sales and overall profitability during this frenetic period.

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