Learn the exact strategies I've used to win deals with 8-9 figure DTC brands and continuously drive an additional 15% revenue from every email campaign you send.
buy the courseThis course is designed for DTC operators and email marketing agency owners who want to build a more holistic email marketing strategy beyond nonsensical Klaviyo screenshots that vomit all over social media.
Inside this course, we'll look at how to comprehensively map out the customer journey for high-growth DTC brands from pre-purchase consideration to post-purchase, using data and research to infuse our strategy.
We'll then translate this into actionable strategy in a way that supports our world-class "Value Framework" we implement with all our clients at my Klaviyo Elite Master Agency, Magnet Monster.
Yes, you'll generate incremental revenue after deploying many of the tactics in this course, especially around the chapter on High-intent campaign retargeting, which we have seen up to 15% additional revenue per send for our clients.
But the true value you'll receive in this course lies within the following:
Diagnosing retention issues from first to second sale through qualitative research
Blowing up User-Generated Content (UGC) and enhancing deliverability with powerful engagement-boosting emails
Integrating zero-party data to understand your audience and craft conversion-focused messaging that addresses their pain points
This is a course for high-level DTC operators and email marketing agency owners who want to improve their understanding of how email & SMS can support businesses KPI's such as Customer Lifetime Value (CLV), Repurchase Rates and Returning Customer Revenue while also improving Customer Acquisition Cost (CAC). Ultimately, this course is for marketers serious about using email to support wider business growth goals and not be siloed to channel-centric performance.
This course will not cover things such as adding a coupon code into an abandoned cart or how to inflate email-attributed revenue for screenshots on social media. You can get a taster of how in-depth this course is from our Klaviyo email marketing course summary.
Do not buy this course for basic things you can get from the FAQ documentation in Klaviyo. Buy it when you want to think like a business owner and learn advanced strategies that will move the needle as well as diagnose when your business is in trouble.
The course is designed so that you can jump into any lesson and implement a strategy immediately upon watching it. You do not have to pass through the whole 4 hours in a linear format; you can pick and choose which strategies to implement from the get-go depending on where you're at with your business.