Join Adam Kitchen from Magnet Monster as he discovers the best strategies from leading eCommerce brand owners and founders around the world.
Catch the podcast live every Thursday at 11 am ET on LinkedIn.
Masood Akbarzai lives and breathes the study of algorithms. With extensive knowledge of Facebook, Google, Youtube and LinkedIn Ads, he's been engrossed in the practice for over 10 years now. In this episode of eCommerce on Fire, Masood shares his predictions for the future of eCommerce in light of the recent iOS 14 privacy updates and where he sees the future of paid advertising heading. Masood is also the founder of Business Intel Pro, a digital marketing consultancy & agency that works with top talent from around the globe and serves eCommerce and B2B clients with a raft of digital solutions.WATCH ON YOUTUBE
At the age of 21, Sean Edwards got the opportunity of a lifetime to bring Icelandic fish oil powerhouse Lýsi to the United States. It's something he's grabbed with both hands and turned into a great success story. In this interview, Sean discusses: - How their liquid fish oil has disrupted the conventional capsule fish oil market - How his business was turned upside down with covid due to store sampling not being possible and how they pivoted to their online strategy - Why he loves selling on Amazon & Shopify and the core differences between the two and how he approaches them - The importance of knowing your numbers back to front to make more strategic - and profitable - business decisions - His advice to other entrepreneurs in eCommerce on product-market fit and finding your value proposition. Learn more about Lýsi here: https://lysi.us/WATCH ON YOUTUBE
Glam Wax is one of the UK's fastest-growing fragrance companies. In just over 2 years, CEO & Founder Christie Stapleton has moved from her kitchen apartment to over 3,000 sq ft of facilities to accommodate the demand for her homemade wax melts and candle ranges.In this interview, Christie discusses:- How she sold over 150 products over a couple of days which allowed her to see a clear product-market opportunity and fit- Using Instagram influencers to grow the brand- Why Glam Wax is investing in organic SEO for long-term results in light of the new iOS 14 privacy updates potentially harming their acquisition strategy- How Glam Wax approaches its Facebook & Google Ads strategy with low ticket items and increases their Average Order Value (AOV) with upsells and Shopify appsLearn more about Glam Wax here: https://glamwax.co.uk/WATCH ON YOUTUBE
Gen Furukawa is the co-founder at Prehook, an interactive quiz SaaS tool for Shopify stores. Prehook’s interactive quizzes help you create amazing experiences for your Shopify store, so you can capture more leads, personalize the shopping experience, and grow your eCommerce sales. In this episode of eCommerce on Fire, Gen discusses: - The fundamentals of a strong quiz for your store - How to avoid "Quiz Fatigue" for your audience - How to leverage quizzes to personalise experiences for your customers in follow-up emails and product recommendations - How quizzes can help segment your audience and provide more granular retargeting campaigns - Future benchmarks on quizzes and how he's working to unravel data for brands Learn more about Prehook here: https://prehook.com/WATCH ON YOUTUBE
Juliana Jackson is the Chief Evangelist at Omniconvert and one of the leading pioneers of Customer Value Optimization (CVO) which she claims needs to be the focus for eCommerce brands to succeed in today's immensely competitive market.In this episode, Juliana covers:Why the traditional eCommerce growth formula is flawedWhich metrics to track for eCommerce successWhy she's obsessed with Customer Lifetime Value leading to the nickname "The CLV Lady"The importance of the CLV:CAC ratioWhy RFM segmentation mattersHow to blend Qualitative Data with Quantitative Data to enrich the customer experience.WATCH ON YOUTUBE
Benjamin Davis is the CEO of TryNow, Try Now, Buy Later software for Shopify Plus brands. After directing a D2C fashion brand, Benjamin spotted a gap in the market for a Try Now Buy Later model and decided to create a software solution for his problem.Similar to how Amazon Wardrobe works, TryNow helps the customer to experience the product before actually investing in it leading to increased conversion rate, average order value and consumer confidence.In this episode, Benjamin discusses:How TryNow helps brands increase CR, AOV & ROASWhy a Try Now, Buy Later model can help reduce the need to discount and improve profit margins for your brandThe key objections to the Try Now, Buy Later model and why you shouldn't fear themWhy returns aren't the worst thing in the world for your brand and how to embrace themHow the best brands will win out in the long-term by embracing this business model.WATCH ON YOUTUBE
Tyler Sullivan is the founder of BombTech Golf and the email marketing agency Ecomm Growers. In this episode of eCommerce on Fire, he shares with Adam: - How he uses systems to scale his businesses - His favourite marketing channels for growing BombTech - His two "Ah-ha!" moments that led to his two businesses - How he went into business with his best employee from BombTech Find out more about BombTech Golf here: https://www.bombtechgolf.com/WATCH ON YOUTUBE
Silvia Del Corso, founder @ PinkSEO Marketing shares her insights into how SEO is evolving and what e-commerce merchants can do to win with the platform in 2021 and beyond. Silvia discusses:How to use Pillar Content to drive traffic to your eCommerce storeThe 3 fundamentals of SEO: clean code, quality content, and site speed and how it effects performanceHow to use a blog to generate inbound traffic to your websiteThe best SEO hacks and strategies to drive growth in 2021 and beyondHow algorithm changes can impact your store and how to prepare to weather the stormsFind out more about Silvia's work at https://www.pinkseo.marketing/WATCH ON YOUTUBE
The Keto Collective's Suzie Walker shares her experience of launching a niche keto snacking company and how she's grown the company's D2C arm to date and why she's focusing on this primarily over the retail model she applied in her previous business, Primal Pantry. Find out more about The Keto Collective here: https://www.keto-co.com/WATCH ON YOUTUBE
Part 2 before the stream cut in the previous segment focuses on how Suzie's grown The Keto Collective to date across each D2C platform and how she's leveraged marketing channels along the way to drive growthWATCH ON YOUTUBE
We're joined by Kasia Migas and Zach Priest at Loyalty Lion to discuss how to create a loyalty program that engages your customers and drives lifetime value.We cover:- The fundamentals of a successful loyalty program- How to hit the ground running with a loyalty program for your store so that customers can understand it quickly- Best loyalty events to triggers email flows with and build campaigns around- Some of the best eCommerce brands now using loyalty programs to drive lifetime value Learn more about Loyalty Lion here: https://loyaltylion.com/WATCH ON YOUTUBE
One of the most disruptive speakers in eCommerce right now, Jon Ivanco joins Adam to share his opinion on the state of our industry in 2021 and why most conventional marketing metrics and KPIs are bullshit and affecting our ability to build brands for the ages. Jonathan discusses: - Customer journey vs Company journey - Why eCommerce is fucked up right now and needs a drastic change for businesses to survive - How to stand out in a commoditized space - How to leverage owned marketing in a way that drives LTV and customer experienceWhy co-marketing is such an underutilized feature in eCommerce and how to approach it in your post-purchase journey.WATCH ON YOUTUBE
We spoke to the CEO of Privy, Ben Jabbawy, on how he created the #1 app on the Shopify store. Privy is an email marketing tool for eCommerce stores with a suite of tools to help with conversion include pop-ups, email & SMS. Ben talked about the following: - The best ways to set your pop-ups to convert first-time visitors - The biggest email marketing (and SMS marketing) mistakes brands make - The brands he's most excited about in eCommerce in 2021 - What the biggest trends in eCommerce are going to be in 2021 - How Privy can help your store reach its first $1million in sales Learn more about Privy here: https://www.privy.com/WATCH ON YOUTUBE
Lisa Popovici, co-founder of Cartloop discusses the power of conversational marketing via SMS and how her start-up Cartloop is powering eCommerce growth with this unique approach to abandoned carts.In this episode, Lisa shares:Cartloop's unique approach to SMS marketing that isn't invasive and focused on a conversational approach to the consumerThe best SMS abandoned cart strategiesHow to combine SMS & email harmoniously for best results in eCommerceCartloop's case studies to date and how they've rapidly grown the revenue of the brands they've worked with.WATCH ON YOUTUBE
Facebook Ads expert and founder of Rainy City Consulting Peter Carter discusses the state of play with Facebook Ads in 2021.We cover:- Newbie to FB Ads for Ecomm: where should I start and what are the keys to success? ]- Facebook ads as an 'ecosystem' - how does this look?- How can you create high-quality creatives on a budget for FB Ads?-I've heard you talk about 'pre-selling' - how does that work?Blended ROAS and why it's important- What does the future look like for FB ads?WATCH ON YOUTUBE
Omniconvert CEO Valentin Radu discusses the importance of Customer Value Optimization on the eCommerce on Fire podcast.Valentin shares why:- The LTV:CAC ratio trumps all in e-commerce- The Net Promoter Score (NPS) and how to use this in a conducive way to grow your business by surveying your customers- Best ways to increase CLV and decrease CACWATCH ON YOUTUBE
Justin Butlion is a Business Analyst and expert in Analytics & Data. He's also the founder of https://projectbi.net/Justin previously headed the performance marketing division for Yotpo in Israel, one of the fastest-growing SaaS companies in the world.In this episode of eCommerce on fire, he covers:- Solving the riddle of attribution for eCommerce companies- How to monitor key metrics when scaling your store to ensure it's sustainable- Strategies to enhance Customer Lifetime Value- How to not dwell on data in your business and make it actionableWATCH ON YOUTUBE
We sat down with Alex Stark, co-founder of Ogee, a luxury skincare brand in the e-commerce space: https://ogee.com/ Alex discusses with Adam:- How he entered eCommerce with his two co-founders with zero experience in the space- His struggles at the beginning with a custom-built website that didn't perform as he wanted it to.- Why migrating to Shopify allowed them to scale- How to avoid being burnt by freelancers, gurus and agencies and find competent people to help scale your business- His favourite marketing strategies that have helped Ogee grow- Ogee's Facebook/Instagram ads strategy ...& how he was captured by pirates in his previous career!Listen to hear the rest ;-)WATCH ON YOUTUBE
Obvi CEO & Co-Founder Ronak Shah sits down with Magnet Monster Co-Founder Adam Kitchen to discuss building a D2C collagen supplement brand.Ronak shares:-How his agency background helped him launch his e-commerce brand-How he uses surveys to create new products and flavours for Obvi's growing product range-How Facebook Groups have helped create a core community to propel the brand's mission statement forward-How Obvi uses email marketing & SMS Marketing in a harmonious manner to nurture customers and increase lifetime value-His preferred tech stack for growing Obvi on ShopifyWATCH ON YOUTUBE
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